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Tuesday 19 June 2012

Ads on the Internet


            Ever wonder how they choose which ad to put up while you are browsing the internet (Facebook, Youtube, Google, etc.)? Well the answer is fairly creepy. The government monitors your activity of internet use to discover what your interests are and what kind of ads would attract your attention. 

            For example, go to your Facebook home page. Now scroll down and when you see an ad, stop and look at what this ad is about. Now think back a bit. Does this ad have anything to do with a website you recently visited, something you looked up on Google, or a page that you ‘liked’? Odds are, it probably is. 

            So why does the government do this? Companies pay to get their ads on websites, and every company needs to get their ads seen so that they make profits. The only way that the companies will make profits is if the right people see their ads. So in order to get the ads seen by the right people, the government monitors what you are doing on the internet so that they know where to put certain peoples’ ads so that they will be seen and noticed by people who will be interested in each ad. 



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